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Strategy Management Generation 3
Intelligent Decisioning for New and Existing Customers
New Business
Existing Customers - Building and Managing Successful
Relationships
Reporting Studio and Analytical Data Mart
New
Business
Strategy Management Gerneration 3 is the power behind Strategy Management's
sophisticated and flexible customer acquisition solution.
Using advanced scoring and segmentation techniques you
can accurately assess and make a decision on applicants,
identifying optimal customers and offering a tailored
package to suit their needs and your business objectives.
The core decision engine modules are the Strategy Design Studio
and the Decision Agent. The strategy Design Studio is the desktop
tool and has been developed to take full advantage of new
technologies and to give the product the latest look and feel.
Along with speed of processing and robust software the desktop
tool has always been an important component of the solution, giving
control to the business user.
The Benefits:
· Optimise acceptance rates using advanced scoring
techniques to accurately assess applicants
· Increase conversion rates of applicants and generate
customer loyalty by providing rapid and tailored results.
· Control policy rules centrally with user-friendly
PC installation, providing clear and consistent decision-making.
· Minimise the risk associated with introducing new
strategies, through innovation and controlled experimentation.
· Increase efficiency by automating and streamlining
processes and reducing staff time and costs.
· Decrease exposure to risk by automating the execution
of consistent decision-making.
· Reduce bad debt potential by controlling the quality
of new business acquired across the whole organisation.
New Business SM works on these simple principles:-
it enables you to understand your applicants, make accurate
decisions, tailor your strategies and it provides a
continuous cycle of evaluation and development to improve
your customer acquisition.
Existing Customers - Building and Managing
Successful Relationships
Strategy Management Generation 3 is the power behind the customer management
solution. Using the Strategy Design Studio in Conjunction with the operational
Data Manager we have created the most advanced customer management tool
available today, it combines behavioural scoring with
sophisticated segmentation and analysis facilities to
give you the ability to understand your customers. This
information enables you to treat each customer as an
individual and achieve the most appropriate management
for your customers and your business.
The Benefits:
· Grow customer loyalty and increase product usage by
consistent targeting of the most appropriate and attractive offerings to each customer.
· Improve collection strategies and reduce bad debt
write-offs by providing strategies consistent with the
risk profile and account activity.
· Decrease closure rates by identifying groups of customers
with a high propensity for attrition and targeting appropriate
management strategies.
· Minimise the risk associated with introducing new
strategies through innovation and controlled experimentation.
· Control the development and delivery of tailored strategies
centrally across all portfolios using the windows-based PC tool.
· Increase efficiency and reduce both staff time and
cost by automating and streamlining manual processes
Strategy Management works on these simple principles:-
it enables you to understand your customers, tailor
your management strategies and create a continuous cycle
of evaluation and development to improve your customer
management.
Reporting Studio and Analytical Data Mart
(high speed, interactive analysis capability, millions of accounts in seconds)
Reporting Studio provides a new high speed, interactive analysis capability
able to process millions of accounts and customers across multiple levels
in a matter of seconds. Reporting Studio has a set of expert modules
that lead the user through the monitoring and ananlysis process for a
specific business objective. Each module includes built in statistical
expertise, alerts and navigation,thus providing significant advantages over
and above the 'reporting tool-box approach'.
The reporting studio is underpinned by the Analytical Data Mart,
in which multiple levels of data (including Customer, Account, Event and Transaction)
are held to meet the strategic monitoring and analysis requirements for todays
increasingly complex decision processes. Key Performance measures and decision
point information is frozen at key stages of the customer's life-cycle
often with considerable history stored, to ensure data integrity and
provide a central source of information for Capital Adequacy requirements.
The analytical Data Mart sits at the heart of the Strategy Management solution,
not only for monitoring and analysis, but also integrating directly with the
with the Strategy Design Studio, providing data for Strategy Testing, Simulation and Optimisation.
The Business objective Reporting Modules are:
· Scorecard Diagnostics
· New Business Strategy Evaluation
· Customer Management Strategy Evaluation
· Collections
· Financial Forecasting (Including Capital Adequacy - Basel ll)
In addition, a general-purpose reporting module, Investigator, provides for further analysis, using generic report styles and interfaces to third party packages such as SAS.
Key Elements of the solution are:
· Embedded Experian Best Practice report modules · Rapid full sample reporting and analysis
· General Purpose reporting facility · Analytical Data Mart
· Flexible intuitive desktop interface · Integration with Strategy Design Studio
· Data Load and Maintenance layer · Interface to popular third party analysis tools e.g. SAS
The Benefits:
· Evaluate the performance of your customer strategies
· Monitor the performance of scorecards and gain insights
into increasing effectiveness
· Customise reports to efficiently monitor your portfolio
and quickly identify risks and trends
· Analyse information at account, customer and portfolio
level through regular and ad-hoc management reporting
· Develop, maintain and update databases from your desktop
· Dynamically define multiple databases from operational
applications to achieve business objectives
Together, Reporing Studio and Analytical Data Mart provide the vital
monitoring and reporting for the Strategy Management
solutions.
For further information, please click
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